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This guide brings you everything you need to know about deing chat conversations for lead generation. What is lead generation and how does chat fit in? Reach people where they spend time: messaging apps 3. Create a chat landing in a few simple steps 4. Share your chat landing : start the conversation 5. Sync the to your CRM or convert le in your Inbox 6.
Examples: Lead gen, webinar promotion, FB Live streaming 7. Best practices for setting up chat for lead generation. Lead generation is the marketing process of identifying people interested in your product or service and transferring them to a sales pipeline. Digital channels tend to change rapidly over time.
One of the most recent and radical changes in online behavior is the massive global shift from public methods of communication, like social media news feeds, to more private ones, like messaging and chat apps. So how can your business capitalize on this shift, and use chat conversations to identify prospects and convert them to customers?
The conversational revolution is slowly but steadily spreading across the globe. Take a look at the growth and proliferation of messaging apps. Most people use messaging apps on a daily basis. Currently, messaging is the main method of digital communication.
Marketing has always been about reaching your audience where they spend their time. Instant messaging is simply the next step in the evolution of marketing channels, and early adopters will reap the benefits more than others. Especially since adopting new marketing channels means figuring out new modes of communication.
Using one-on-one chat conversations at scale is like learning a new marketing language. People simply feel extremely comfortable using messaging apps to connect with each other. This is now extending to interaction with businesses, too. If you want to capture and convert high quality le for your business, you will Text chat see where it leads to get used to connecting with them on messaging apps. It will build trust in a frictionless and conversational way. Especially if you de a solid user experience. How you score and segment your le depends on your specific business.
But capturing good quality le means you will need to collect at least some basic information. Otherwise, simply log in to your POP dashboard and create your chat landing from scratch. All of this information is saved to a user profile. Revisit this data in your audience table, export it manually, or use our Zapier integration to automatically update a third-party platform.
Once your lead generation flow is complete, you just need to start conversations to begin generating le on autopilot. Which brings us to the next step in the lead generation process. Your lead generation flow is like your chat landing. Like with a traditional landingyou will need to think about how and where to share it. In this case, instead of sending people to a website, you are striking up a conversation. There are several possible conversation starters you can use. Direct link share. Sharing a direct link to a conversation flow is the most versatile approach to starting conversations.
These links are platform-agnostic, so you can share them just about anywhere, and clicking them will open the Messenger app on mobile or go to the Messenger website on desktop. Try linking to your flow from a QR code!
If you want to increase engagement with your Facebook post and use a unique entry point into Messenger, a Comment-to-Messenger campaign is your best bet. Setting up a Comment-to-Messenger rule on your post allows you to respond to people commenting on the post with a private message, directly in Messenger. Click-to-Messenger. Facebook Manager allows you to set up an advertisement, target a very specific audience, and have people that click the ad open a Messenger conversation.
Connect your campaign flow to this Click-to-Messenger ad to effectively create a chat landing for your ad. These conversational landing s have proven to convert x better than traditional ones! Sponsored Messages. This ad type can target all the people that have ever had a conversation with your business in Messenger. Sponsored Messages are a great way to reactivate that part of your Messenger audience which has gone cold. Website Chat Widgets. You can add a Messenger chat widget to your website to prompt website visitors to start a conversation with you.
You create this widget in your Facebook settings in a few simple steps. Putting Facebook's native Messenger chat widget on your website is a great way to offer live chat customer support to your website visitors. Handle support issues in the Inbox section of your POP dashboard. You can also create your very own Send to Messenger website widgetsstraight from your POP dashboard. These customizable widgets can link to a specific flow and include text descriptions and images.
Sending Broadcasts. You can send any type of message flow to those people in your Messenger audience who have interacted with you in the past 24 hours. Outside of this hour window, you can send messages under specific circumstances, such as reminders of upcoming appointments or shipment updates. Subscription Messaging. Choose any of these conversation starters, or set up a combination of several, depending on your target audience. Your automated lead generation flow is doing all the heavy lifting. It's lead capture on autopilot. An essential part of all lead generation strategies is making sure all your le are forwarded to your sales team.
To do this, you have several options:. Manual audience export. The latter gives you the perfect file format to use when ing to Facebook Manager. Use this for your next Facebook campaign! Handle conversations in Inbox. You can continue the chat conversation while your le are still hot! Share a piece of content or other lead magnets to convert le in this form of live chat. Zapier integration. These allow you to create a dynamically updated audience and share it to a third-party tool using your Zapier.
Text chat see where it leads create a filter preset that includes, for instance, all users in your audience that are interested in one of your products, left their company name and shared their address. Click on the filter preset, choose the data share option, and finish the rest of the process in your Zapier.
After they click one of these buttons, an action component updates a custom field in their user profile. We've got you covered with our lead generation templateby the way:. We save this information in another custom field in their user profile. Lastly, we ask for their address, and the information we need is complete. At the moment, live events are grinding to a halt due to the global COVID crisis, so hosting successful webinars is even more relevant than before.
Check out our out-of-the-box webinar promotion template. Done right, a webinar is an incredible way to generate le and connect with your audience. Webinars stand and fall by the following three metrics:. We can easily use a chat landing to get people to up, with x the conversion rate of a traditional landing. This is your chance to convert attendees to customers in a moment of personal aftercare! Live streams are an extremely powerful way to connect with your audience.
Converting your live stream audience into valuable le can be a challenge though. Remember: you can cross-stream on Facebook Live from other platforms, as well. Check out our out-of-the-box Facebook Live stream template. Set up a Comment-to-Messenger rule to automatically send everyone who comments a lead capture flow in Messenger! This way, you start conversations on autopilot. Grow your Messenger audience and export it later to follow up with your newly acquired le. You could do this straight from your POP Inbox, as well. Or send them a message within 24 hours after your stream has ended, making the most Text chat see where it leads of the 24 hour standard messaging window.
Here are a few things you should take into consideration when setting up your lead generation chat marketing campaigns:. What other clever ways of using chat for lead generation can you think of? Let us know, or get in touch if you need help with your lead generation campaigns! Content Writer for ShopPop.
Polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Loves copywriting, marketing, and wearing shades at night. SMS text messages and chat apps are rising in popularity as marketing channels. We compared SMS and chat marketing to show you the benefits of each. Click to Instagram Direct are here. We list some examples. Here's what's changing and how we've anticipated to help you manage.
Lead generation tactics need to adapt to the rise and saturation of new trends and digital channels, continuously. Today, people spend most of their time on messaging apps. We'll show you how you can leverage this channel to generate le for your business. Reach people where they spend time: messaging apps The conversational revolution is slowly but steadily spreading across the globe. While this might take some effort, it will pay off in your ROI. Source: Facebook - Commerce in the Era of Conversation If you want to capture and convert high quality le for your business, you will need to get used to connecting with them on messaging apps.Text chat see where it leads
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